Content
I love creating content that grows audiences and promotes events. From weekly community digests, to newsletters, blog posts, social media content curation, interviews, and everything in between, I have a rich background in creating content that amplifies customer and brand stories.
Copy writing
I am absolutely captivated by the challenge of adopting each brand's specific voice in messaging and I'm grateful to have experience with a wide range of styles. Whether through the unboring Yelp voice, the straightforward Reddit voice, or the unbiased and approachable Splunky style, I carefully craft exciting and valuable messages with the reader in mind.
Event Marketing
At Splunk, HubSpot, Yelp, Reddit, and beyond, event marketing is at the heart of my career experience and the umbrella under which the examples below fall. I have written event comms for a variety of external channels, from Splunk's ever-popular .conf website to Reddit's infamous r/reddit and r/modnews to designing and writing my own weekly Local Yelp newsletter with 100k+ subscribers, and managing content for a forum with over 40,000 users per day at HubSpot.
Customer Stories
The "Meet the Owner" Instagram series was the ultimate customer storytelling opportunity.
Community Stories
The "Meet the Elite" Instagram series shined the spotlight on our biggest advocates and most loyal users – the Yelp Elite Squad.
Email Digests
I designed, wrote, and sent digests to the Yelp Elite Squad community weekly. These emails included information about upcoming events, member surveys, RSVP links, product updates, sponsorship ads, member spotlights, customer spotlights, and more.
Blog Posts
I was responsible for penning multiple blog posts per year on the Yelp Community Blog, including event recaps, customer highlights, community member highlights, marketing promotion recaps, and lifestyle category posts.
The Local Yelp Newsletter
This newsletter included information and content curated by me and was sent out weekly to over 100,000 Yelp customers.
Social Media
I managed the content calendar and curated content for the Yelp Richmond Instagram and Facebook handles.
Activity Design
Designed in-event activities as needed
Printed Collateral
Designed event marketing, including signage, posters, and other collateral. Coordinated the printing, distribution, and display.
Interviews
I represented Yelp in various interviews with local shows and publications.
Writing Communication
Submitted written content to local magazines and newspapers as the face of the Yelp brand.